06.07 pm, Tuesday February 14 2012

ABC sets down web socialising guidelines

22:06 AEDT Thu Nov 5 2009
By Crystal Ja
VIEWS: 0
| FLOCKS: 0
| comments0 comments so far
Also on
pig out payMan makes over $200k eating bay ripperWaterspout strikes land pool ringGold medallist's podium proposal pub attackMan cut with chainsaw love itBeauty looks for Valentine's Day diddly?TV's worst couples

The ABC wants its staff to mind their Ps and Qs when on the world wide web.

The public broadcaster has just released a new set of guidelines for employees using social media, including popular internet sites such as Facebook, MySpace and Twitter.

While acknowledging the need for staff to use such social tools "to engage with new audiences", ABC managing director Mark Scott said it was important to set down rules for instances where private and work lives collide.

Fairfax and other international media outlets have laid down similar guidelines in an effort to keep a leash on potential online controversies.

US basketballers have been banned from twittering, while tennis players were dealt a "twitter warning" ahead of the US Open this year.

The ABC guidelines, sent via email to staff on Wednesday morning, set out four directives.

The first was not to mix the professional and the personal in ways likely to bring the company into disrepute.

Staff were also told not to let social media undermine their effectiveness at work, not to imply ABC endorsement of personal views and not to disclose any confidential information obtained through their job.

"We think that these guidelines will give our staff a framework in which to work, but allow for some flexibility as media continues to evolve and change," Mr Scott said.

"They encourage staff to take responsibility for their activity at the same time making it clear when the ABC's editorial policies do and do not apply."

One ABC employee said the guidelines were reasonable, noting that many Australian workplaces have banned such social interaction altogether.

"(The ABC) is being very accepting of the fact that people do use Facebook and Twitter and they're trying to work with us," she told AAP.

"I doubt any ABC employee would have a problem with abiding by the four standards."

The guidelines, which the ABC plans to enforce where necessary, come into effect on November 9.

 
Adele at the Grammys (AAP)'Grammy bounce'What's the award worth to the winning artist's earnings? Joey Chestnut (ninemsn)Pig out pay VIDEO: Eating earns Joey Chestnut over $200k a year. Podium proposal VIDEO: Swimmer pops question on stage after race win. Zoo love VIDEO: Ram and deer to wed on Valentine's Day. A young avalanche survivor.Lone survivor VIDEO: Girl pulled from rubble 10 hours after quake. A US judge dozes in court.Dozing in court VIDEO: US judge caught sleeping behind the bench.

Most popular

 Teen model 'sorry' for racist Facebook postsA Darwin teen model who has been disqualified from a 'Grid Girls' competition over a racist comment on her Facebook page says she did not realise her comments would be such a big deal.
 'Intruder' falls from balcony of Townsville unitA man has fallen 5m from the balcony of a Townsville apartment after he allegedly tried to peer in at a naked couple inside.
 Alice Springs TV crew attack caught on tapeSecurity footage has emerged of an attack on Alice Springs hotel staff by two local women after an ABC film crew angered them by allegedly filming without their permission.
 I make more than $200k eating: pro eaterA former construction engineer has turned his love of eating into a profession that earns him more than $200,000 a year.
 Maze dash ploy tricks girlfriend into proposalAndrew Di Luciano wanted a few twists and turns when he popped the question, so he tricked his girlfriend into dashing through a hedge maze for what she thought was a $1500 radio competition prize.
 US swimmer's surprise medal stand proposalA US Olympic swimmer stunned his girlfriend when he dropped to his knee on the medal stand and proposed to her just moments after he won gold at a swim meet.
 Transplant patient sees new face for first timeA Turkish man has been allowed to look in the mirror for the first time after undergoing the country’s first face transplant.
 RailCorp cleaner dragged by Sydney trainA RailCorp cleaner has been treated for minor injuries after he was dragged for six metres by the slow-moving train.
 Risotto king 'exploited underage girls'A chef known as Victoria's risotto king exploited vulnerable underaged girls for sex, with the judge saying this made his crimes all the more serious.
 Police search at Bega schoolgirl kill siteDetectives are searching for the remains of a missing 13-year-old Melbourne girl at the site of the Bega schoolgirl killings.
advertisement
Be our fan on Facebook
Most Recommended
You need the latest version of Flash Player.
Enjoy the most vivid content on the web
Watch video without extra features
Interact with applications on your favourite sites
Upgrade now

page complete